How do you get good ideas for your own business? You can brainstorm. Figure on spending an hour to generate upwards of 100 ideas. I have heard two sides to the best ideas. One camp says that daydreaming produces the best ideas. Another states that meeting customers with problems is king.
If you think your idea is unique, it probably is not. Therefore you need an idea that is totally unheard of if you are basing your success on something new. Remember this. Don't be afraid. You should also avoid being practical or following the rules.
What you should do to think outside the box is to be playful, ambiguous, and foolish with your initial ideas. Forget about getting an MBA. Get a Master of Fine Arts instead. They say this is the new cool thing.
Next time I will wrap up the knowledge I have received from The 100 Best Business Books of All Time. I will cover how to get a great message across to your audience.
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