This time I continue outlining the traits of great leadership. Storytelling is the best way to motivate people. At my last company, the top guy in the building could tell gripping stories to an auditorium full of people. You felt like he was talking directly to you. He was not some stuffy VP. He was a regular, likable guy.
I did not know this superstar personally. But I did know an up and coming guy who wanted to be a VP. In a similar way, he would make he speeches into stories all the time. This happened even when he was talking to two or three people. That's a leader.
Communication and motivation are the keys to changing people and ultimately the company. You got to spread the ambition of the leader to all employees in the company to get traction on a grand scale. It is the faith of the people, not facts, that enables workers in the trenches to move mountains.
Next time I will get more concrete and discuss customer service strategies to grow the business.
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