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Here is a tip for almost any business situation. Be the best dressed person you will meet today. So unless you show up the CEO, you will be looked up to.
What should be the goal of a business? It should create a customer. All else stems from this act. And what should be the role of employees? It is a singular goal. Perform. Do this in a responsible manner and you will have served your purpose.
Next time I will start with Deming and his message to the Japanese.