I read this list from Software by Rob on how to launch your startup in 16 steps. It was some good stuff. There were two steps I had not thought about before. They were the use of public relations, and the use of infographics.
Using PR can be costly. So you might want to skip using a big firm at first. You should choose a small local firm instead. Or you can do this in house. Just make sure you don't assign it to a junior employee.
I had not heard the term "infographics" before. Apparently it is short for information graphics. It is a graphic representation of data to make complex topics easier to digest. An example of an infographic is a map.
A Little Bit of Crypto - I have been trying to figure out to "collision resistant" some of these standard hash functions are. It is a tough concept to get my head around. I figure...