Anatomy of a Scam - I like to look at my spam folder in Gmail every once in a while. You never know what type of gems pop up in there. Today I found a scam email that rose th...
Tonight I was doing some shopping online. I went to Kohl's. Found I could use my $10 off coupon online. Cool. They had some furniture I needed. They also offered free shipping since my order was over $75. Things were looking up. Then on the payment page I saw that I could use up to two coupons. What? I don't want to leave any money on the table.
Spent ten minutes googling around to find a 20% off coupon that I applied. Nice. Now that I was spending at least $100, I was also expecting two $10 Kohl's cash coupons back. I was just over $100 with my taxes. I could not find details anywhere to see whether the Kohl's cash was awarded on merchandise only, or whether it included tax.
Turns out the Kohl's cash must not count the tax. Ouch. I just lost one $10 Kohl's cash oppotunity. Well we shall see how Kohl's online does for me. If the experience is good, I might just redeem the Kohl's cash and make more purchases. This experience has taught me a lesson. New merchants must navigate many chances to turn off new customers. Kohl's almost failed. Let's see if they recover.
My hosting company gave me a coupon to use. If I spent $25 on AdWords in a month, they will give me $100 of free advertising. Not sure if this is a global campaign bonus, or just an incentive for some type of local AdWords deal. I need to attract global customers.
Hey. I guess it is worth a try. However I figure it will take more than $25 or $100 to figure out how to use AdWords effectively. But I got to start somewhere. Why not start with AdWords?
Step 1 of the guide wanted me to download their software. To download the software, I need to log in. To log in, I need a username a password. Clicked the register tab. Nothing happened. I can't log in. I can't download their software. Fail.
Okay. I am a good guy. I will let them know something is screwed up on their registration page. Tried to leave a comment on their evolution of source code control page. It required me to log in. Okay. I got a Google ID. I clicked the button to authenticate using Google. But get this. I could not choose my Google ID.
Umm, maybe it is a good thing I found out how messed up their web site was. Do I want their software controlling my source code? No way in hell. I had better go to some t-shirt web site, and pay $20 for my own Breaking Bad t-shirt.
I am not a mom and pop's pizza shop. I am trying to sell Windows 8 apps online to the world. So AdWords Express was out. Maybe I will wait until I get a valid coupon for free AdWords advertising. Or maybe I will start out with some small AdWords campaigns.
The real holy grail is to get organic exposure to my web site. Right now I need to get the word out on my Software Schedule Estimator product page. Any ideas?
Found another offer from my web host. It offered $100 worth of Google AdWords advertising if you spend $25. Sounded fair to me. Once again, this thing expired last year. I am a little late to the party. Guess I will have to get the word out myself.
If you have Windows 8, then check out my Software Schedule Estimator app in the Windows Store. Figure out how long your software development project will last. Prevent surprises from lengthy such as requirements gathering and quality assurance.
I also decided today to start logging the work I do on my app business. Got to measure to figure out what needs improvement.
They will most likely keep their URL. I guess what the are really saying is that their other products will slowly be phased out. Good thing they make a lot of revenue from their main product. The moral of the story is to try to gauge the future and choose your company name wisely.
I read an article a long time ago about piracy. It asked whether pirating some software is the same as stealing. The article itself was not enlightening. But there were a lot of comments on the article. There were a bunch of great ideas buried in those comments.
There was a thread about telling software developers to stop whining about piracy. Digital goods almost want to be free. Many people conduct illegal activities. Software piracy is not immune to this. Copyright in general is abused. So will software.
Let’s get down to the nuts and bolts. The people who steal software were never going to actually buy the software. So there is no real missed opportunity for revenue. If that theft costs you some actual money, such as the cost for extra bandwidth for their downloads, maybe a developer has a beef. But this amount is probably going to be a lot less than the purchase price of the software.
The good thing is that not everyone know how to pirate software. You can put some safeguards and protection in there. None of that will be foolproof. But you might be able to make it hard enough to pirate software, so that it is easier for would be thieves to not do it or actually buy your software. This will be especially so if you prices are low.