I was reading a technical trade magazine today. Usually I read these things quickly. There is not much time to view the ads. However one ad grabbed my attention with ease. It looked like this:
ad = new MillennialMedia();
developerBank += revenue;
This immediately made a connection with me. They did not have to explain what this was. It looked like Java or C++ code. The code is something only programmers would understand. This company gets it.
Millennial Media is some type of ad solution for mobile apps. I applaud their marketing department. Normally I think of Google as the main source of ads. However now Millennial is on my mind. It might not translate into business from me right away. But you never know.
Use the Requirements Already - I am working on a release at work. Initially we were supposed to replicate some bunch of database tables that the customer had in an old system. We did a ...