Here is a saying worth remembering: customer service wins the day. There are more where that came from. Action is paramount to success. Stretch past your comfort zone. And "do something right because it is the right thing to do".
Let's get back to customer service. Strangely enough, researchers have found that customers remember the beginning and end of an encounter. You got to provide a strong delivery at both ends of the transaction. Otherwise you may lose business.
There is a bunch of psychology involved with selling. Therefore you must choose your words carefully when advertising. Words that help sell are proven, health, easy, and discover. Conversely, some words that prevent sales are deal, pay, contract, and sign.
Next time I will start off with branding and introduce you to the Rainmaker.
Salary Comparison Failure - Read a post that stated top bug bounty hunters make 3X the salary of average developers. Umm what? Who cares what those top people make? You got to compar...