The Reach of Marketing

I love a good original chicken sandwich at Burger King. That's why I head there when I get a coupon from them that sweetens the deal. I might get a free fries, drink, or even a second sandwich. The coupon gets my attention and reminds me to go. However it is the tasty sandwich that seals the deal.

As I was waiting for my sandwich to be cooked, I stared and the digital display of food in Burger King. Their latest promotion is for chicken fries. They got a cooky looking animated chicken running around their display. I smiled when the chicken winked and me. And I laughed when the chicken drank a coke on screen.

The problem with the chicken fries is that they just don't taste good. No amount of gimmicks is going to get me to buy them. You got to start with a good product. Then use your marketing to draw in the crowds and hook them. The hook does not work if you are selling snake oil.

The Art of Pricing

I am downloading a couple free books I found referenced on a cool web site. Before I download a book, I figure I had better research what the book is about. One particular book I checked out was "Don't Just Roll the Dice". Apparently this is a book that talks about how to price your software. Sounded good to me.

The real funny thing was that the book was going for $350 from third parties on Amazon. What were those clowns doing? Maybe they used some algorithm that went wacky to price their second hand merchandise. So a book on pricing goes for a huge price. Ha ha. I already downloaded the book for free. Might just have to check it out since it comes highly recommended on Amazon.