I read a chapter in a book about creating a successful startup. The book was published last year so I hope the info is relevant. Your company needs to belong to the community for it to thrive. To manage this you need a dedicated community manager.
The community manager will essentially keep tabs on what people are saying about your company and/or your product.
Blogging is key to a startup. It works. You must provide value in your blog. It cannot be blatant marketing. You also need to be on Twitter. These things might sounds fundamental. However I am guilty of not using Twitter to socialize my business.
Finally you need to do some PR. This can be done through bloggers and reporters. Get to know these people. Get to the point with your PR releases. And if you have the cash, hire a PR agency. That's all for now.
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