Master Marketing

I was reading a technical trade magazine today. Usually I read these things quickly. There is not much time to view the ads. However one ad grabbed my attention with ease. It looked like this:

ad = new MillennialMedia();
developerBank += revenue;

This immediately made a connection with me. They did not have to explain what this was. It looked like Java or C++ code. The code is something only programmers would understand. This company gets it.

Millennial Media is some type of ad solution for mobile apps. I applaud their marketing department. Normally I think of Google as the main source of ads. However now Millennial is on my mind. It might not translate into business from me right away. But you never know.