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Krisy Kreme cost about the same as Hostess. However their box did not have any bogus quality guarantees on it. I ate up most of the doughnuts. They were not as fresh and good as Hostess. However there was not marketing mumbo jumobo involved. Out of principle, I am going to stick with Krispy Kreme. These guys even get a doughnut link from met. Good job guys.