More on AdWords

My web host had sent me a letter in the mail for a $150 coupon towards free AdWords ads. Sounded awesome. Then I read the fine print. This was for AdWords Express. Apparently this is some type of ads for local businesses.

I am not a mom and pop's pizza shop. I am trying to sell Windows 8 apps online to the world. So AdWords Express was out. Maybe I will wait until I get a valid coupon for free AdWords advertising. Or maybe I will start out with some small AdWords campaigns.

The real holy grail is to get organic exposure to my web site. Right now I need to get the word out on my Software Schedule Estimator product page. Any ideas?