Salary Comparison Failure - Read a post that stated top bug bounty hunters make 3X the salary of average developers. Umm what? Who cares what those top people make? You got to compar...
Return on Investment
Recently I needed to purchase four copies of a hardback book. Naturally I went to Amazon. The total cost was around $50. That seemed a bit pricey. I searched around and found that I could probably get the books for half that amount. You would think it would be a no brainer, right? Choose the less costly option.
But first I decided to think back on what Amazon had done for me recently. I surely had downloaded a lot of free books from them. Most of them I enjoyed immensely. Now these were electronic books. Then I also recalled that I had purchased some non-free electronic books by mistake. Amazon served me well by immediately crediting back the amounts, no questions asked.
So what was I to do? I definintely want Amazon to continue providing me with all this value. And though I did not actually owe them any money from all their goodwill, I did feel obligated to return the many favors they have done me. That's how business is done. Treat me right all the time, and I will give you my business, even if you are not the cheapest option in town.