Good Advertising

I was reading some technical magazine. There was an advertisement in there for a free eBook. The company invited readers to come on an adventure to learn some new stuff.

I went to their web site to give it a try. They were smart. They broke up the chapter of the book. You had to visit different pages on the web site to get to the link of each page. The book itself was a decent overview of Agile software development technologies.

The company did not require me to enter any personal information. They got me to check out their site. The book was well written and left a good impression in my mind. When I need to do something Agile, guess who I am probably going to turn to first?