I got of a bunch of coupons from McDonalds. Some give you the opportunity to buy an item at a lower than normal price. Others give you outright free stuff.
Today I used a coupon to get a free drink. This enabled me to go in and dine in. I usually get a sandwich off the dollar menu from the drive through. But now that I had a free soda, I could go in and sit down.
It turns out that once inside, I decided to go big and order their Big Breakfast. This couple a couple more dollars than I normally spend. All McDonalds had to do was get the coupon to me, and provide a free drink which costs them very little extra.
This turned out to be a big win for McDonalds. I find myself going to them for my fast food needs now. A little book of coupons goes a long way in developing customer loyalty. Of course you need to have a good product, but you can benefit from something extra to keep the traffic in your stores.
Check Your Subroutines - We are delivering our latest release to internal test today. Had a code review yesterday. Many issues were found. We are fixing the highest priority probl...