I read this list from Software by Rob on how to launch your startup in 16 steps. It was some good stuff. There were two steps I had not thought about before. They were the use of public relations, and the use of infographics.
Using PR can be costly. So you might want to skip using a big firm at first. You should choose a small local firm instead. Or you can do this in house. Just make sure you don't assign it to a junior employee.
I had not heard the term "infographics" before. Apparently it is short for information graphics. It is a graphic representation of data to make complex topics easier to digest. An example of an infographic is a map.
Salary Comparison Failure - Read a post that stated top bug bounty hunters make 3X the salary of average developers. Umm what? Who cares what those top people make? You got to compar...